Intermediate
60 mins
Teacher/Student led
+70 XP
Pupils work on their own device

Print Media: Newspapers, Magazines, Brochures, Posters, Billboards

Spot how hierarchy, layout and calls to action steer attention on a newspaper front page and a magazine cover, then file one dual annotation sheet in your Communication Portfolio.

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    1 - Getting Started ~5 mins

    Print is still everywhere you stand: an Irish Examiner on a café counter, a free local sheet by a shop door, a poster on the school noticeboard. Before you read a word, the layout has already decided what you look at first.

    Today you learn the design moves that steer attention on a newspaper front page and a magazine cover, then annotate both for your Communication Portfolio.

    2 - What to Look For ~8 mins

    Three ideas drive almost every print piece:

    TermWhat it means for youReal example
    Front-page hierarchyThe size and placement order that ranks what matters most. You spot what the maker wanted you to notice first.A free local paper with one story huge and the rest in small boxes
    LayoutHow text, image and empty space are arranged so you can say why your eye moved the way it did.A club flyer with the date alone in a clear band under the photo
    Call to actionThe line that names the next move. You check whether the page asks you to do something.Buy tickets here on a concert flyer by the door

    Two labels you will also use on the front page:

    • Masthead: the paper's name at the top (the brand strip).
    • Standfirst: the shorter line under the headline that adds who or outcome.
    Example

    Here is the same thinking on a short Christmas fair poster (not the pieces you annotate next): SCHOOL CHRISTMAS FAIR sits largest; a photo of string lights sits under it; Saturday 2pm, PE hall is mid-size; Free entry · Bring a tombola prize sits alone at the bottom. Hierarchy ranks the title; layout parks the ask where a hand stops; the last line is the call to action.

    3 - Mark It Up ~15 mins

    Practice first: label the hierarchy on this invented local front page. It is written out from top to bottom, and the note in square brackets above each part says how big it is printed and where it sits, so you can see what the page is ranking. Place each label, then compare with the model. This is warm-up only. Your Portfolio sheet comes in the next step; you will carry these observations forward.

    What is this front page ranking for you?

    4 - Build Your Print Annotation ~24 mins

    The annotation sheet in the box below is your only Communication Portfolio entry for today, not your practice labels. It covers both pieces:

    1. Piece 1, the Harbour Herald: turn what you labelled in Mark It Up into short sentences on what each choice does to a reader.
    2. Piece 2, the magazine cover below: drag across each part and pick its label: the masthead, the cover story (Hierarchy), the cover image, one teaser and the subscribe line (Call to action). Write one sentence on what each choice makes a reader do or feel at the shop shelf, then press Copy for my portfolio and paste your sentences into Piece 2.
    Done enough

    Before you leave, fill in hierarchy, image and call to action (or strongest cover line) for both pieces. Finish any remaining lines for homework under the same filename.

    Tip

    File it as m3_l68_print_annotation_<your-initials>.pdf (or a clear page in your folder).

    What is this magazine cover doing to your eye?

    5 - Think About It ~3 mins

    Talk this through with the person beside you:

    Which single design choice on either piece would you steal for a poster about a real school event, and what would you change so it worked from across a corridor?

    Key point

    Jot the stolen move and your one change on the bottom of your annotation sheet (or in your notes). You will use this sheet when you design your own print piece later in the module.

    Note

    Longer thinking can go in your Reflective Journal after class if you want it there.

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