1 - Introduction ~5 mins
Assets check
Today you build the promotional piece for ICT2 KA3. Before any blank page opens, tick these four off with your teacher:
- KA3 Plan (audience, surface, key message, format)
- Edited project image from the image-editing lesson
- Chart image or screenshot from {{code:06_ka2_charts}} (or you will build a simple three-cost table graphic today)
- Folder {{code:08_promo}} inside your Project Portfolio (create it now if it is missing)
If something is missing:
- No chart: use a temporary three-cost table graphic today and swap in the real chart later
- No edited image: use the class placeholder image your teacher shares and swap later
- No KA3 Plan: your teacher will give you a surface, headline and CTA default for this block so you can still build
By the end of this lesson, you will be able to:
- Build a promotional piece that combines text, graphics and images
- Include at least one chart or infographic plus your edited image
- Judge layout against the real display surface
- Save {{code:08_ka3_promotional_document}} and export {{code:08_ka3_promotional_document.pdf}}
Warm-up
In one sentence: where would a real person first see this piece, and what must they understand in the first three seconds?
2 - Key Concepts ~5 mins
Your teacher will walk hierarchy on one strong flyer. Keep this sticky in mind while you build:
Headline → proof → image/chart → CTA → breathing room
| Concept | Why it matters | Example |
|---|---|---|
| Surface-first layout — design for where the piece will actually be seen | A laptop layout can fail on a phone or from two metres on a wall | Noticeboard poster: huge headline; phone carousel: shorter lines |
| Visual hierarchy — headline, key message, proof, call to action | If everything is the same weight, nothing stands out | “Saturday skills stall — stickers from €3” then one proof line then the place and time |
| Text + graphic + image — KA3 needs the combination | Words explain, a chart proves numbers, an image makes it real | Short offer, pie of budget split, edited product photo |
| Call to action (CTA) — the one next step | Promo without a next step is decoration | “Ask at the Work Experience desk” or “Scan to sign up” |
Before you build, watch the projector demo. Your teacher will show three clicks live: (1) screenshot a chart into {{code:08_promo}}, (2) insert an image and turn on Square / Wrap text, (3) export a PDF. In Word Online that is {{btn:File}} then {{btn:Save as}} then {{btn:Download as PDF}} (if you see {{btn:Export}} instead of Save as, open Export and choose {{btn:Download as PDF}}). In Google Docs that is {{menu:File -> Download -> PDF Document (.pdf)}}. You will repeat that PDF path at the end of your own build so the file lands beside the editable document, not on top of it.
3 - Build the Promotional Document ~25 mins
Start here: open your tool tab below (Word Online or Google Docs) and begin at step 1. Work that tab in order.
Must-have today (in this order): file named in {{code:08_promo}} → real headline and proof → edited image → chart or infographic → CTA → surface check → PDF named {{code:08_ka3_promotional_document.pdf}}. Polish colours only after those are in. Your teacher will call a mid-lab check when the file is named, the headline is real, and the image is on the page.
Keep the Common issues table open in another tab or on the board while you build — especially wrap and missing asset.
Before you start, gather:
- Your KA3 Plan (audience, surface, key message, format)
- Your edited project image
- At least one chart image or screenshot from {{code:06_ka2_charts}} (or a simple three-cost table / shape block you will build today)
- The exact headline, two or three proof lines, and one call to action in plain language
Missing an asset? No chart → temporary three-cost table graphic. No image → class placeholder from your teacher. No plan → teacher surface/headline/CTA defaults for today. Create {{code:08_promo}} now if it is missing.
Multi-frame or carousel (PowerPoint Online or Google Slides)
Use the same content order as the flyer path. Numbered mini-path:
- Open PowerPoint Online or Google Slides from New inside {{code:08_promo}}.
- Set surface size: PowerPoint Online {{menu:Design -> Slide size}}; Google Slides {{menu:File -> Page setup}}.
- Rename to {{code:08_ka3_promotional_document}}.
- Frame 1: large headline + one key-message line.
- Next frames or same slide: proof lines, edited image, chart or three-cost block.
- Final frame or bottom strip: bold CTA.
- Surface check (full slide view, three seconds).
- Export PDF (paths in the finish step), move {{code:08_ka3_promotional_document.pdf}} into {{code:08_promo}} beside the editable file — do not let the PDF replace the editable file.
Canva users (same content order)
- Open Canva and start from a poster, flyer, or carousel template that matches your named surface (A4, story, square, and so on).
- Add headline → proof text → upload edited image → upload chart image (or Elements → Shapes → add three boxes and type a cost or step in each) → bold CTA.
- Do the three-second surface check before decorating.
- Download as PDF Print, rename to {{code:08_ka3_promotional_document.pdf}}, and put it in {{code:08_promo}}.
- Also save a short text or Docs file in {{code:08_promo}} named {{code:08_ka3_promotional_document_canva_link}} that holds the Canva share link so editable evidence is banked too.
Your teacher models three things on the projector before you race ahead: (1) chart screenshot into {{code:08_promo}}, (2) insert image and turn on Square / Wrap text, (3) Download as PDF and name it {{code:08_ka3_promotional_document.pdf}}. Follow those same clicks in your own tab at the matching steps.
4 - Common Issues ~3 mins
Common Issues
Use this as a side panel during the build (your teacher projects the top two mid-lab). Glance here if you get stuck; do not stop the whole class for a long read.
| Issue | Solution |
|---|---|
| My page looks empty or the image sits on top of the text | Select the image and turn on text wrapping (Word Online: wrap options on the picture toolbar, try Square; Google Docs: image options → Wrap text). Then resize so text and image each have a clear block. |
| I cannot find my edited image or chart file | Check Downloads, then your Project Portfolio folders and {{code:08_promo}}. If the chart only exists inside the spreadsheet, open {{code:06_ka2_charts}}, screenshot it (Win+Shift+S / Cmd+Shift+4 / Chromebook screenshot keys), save the screenshot into {{code:08_promo}}, and insert that. |
| The layout looks fine on my laptop but fails the surface check | Zoom to full page, stand back from the screen, and read only what is still obvious. Enlarge the headline and CTA, shrink decoration, cut any sentence that is not earning its space, and leave breathing room between blocks. |
| I am building in Canva and the tabs above are for Word Online or Docs | Use the Canva mini-path in the build step: correct template size → headline → proof text → upload edited image → upload chart or three shape boxes → CTA → Download PDF Print as {{code:08_ka3_promotional_document.pdf}} → also bank {{code:08_ka3_promotional_document_canva_link}} in {{code:08_promo}}. |
| My PDF is in Downloads, not in {{code:08_promo}}, or it overwrote the editable file | Upload or move the downloaded PDF into {{code:08_promo}} and name it {{code:08_ka3_promotional_document.pdf}}. Keep the editable file as {{code:08_ka3_promotional_document}} beside it — two separate files. |
5 - Finish and Bank KA3 ~15 mins
Independent Practice
- Real project content from your KA3 Plan is in (no placeholder or lorem text).
- The page clearly combines text, your edited image, at least one chart or infographic, and a visible call to action.
- Surface check done: the layout still works against the real display surface you named on the plan (not only at close zoom).
- PDF named {{code:08_ka3_promotional_document.pdf}} sits beside the editable file in {{code:08_promo}} (use the same export path you already practised in the build if you still need the PDF). Do not let the PDF replace the editable file. Canva users also need {{code:08_ka3_promotional_document_canva_link}} in the same folder.
- Editable {{code:08_ka3_promotional_document}} is saved in {{code:08_promo}} and uses your real Something Real project, not placeholder text
- The piece clearly combines text, at least one image, and at least one chart or infographic, with a visible call to action
- Layout still works when judged against your named real display surface (not only at close zoom on a laptop)
- {{code:08_ka3_promotional_document.pdf}} sits beside the editable file in {{code:08_promo}}, ready to show or print (Canva: PDF plus {{code:08_ka3_promotional_document_canva_link}})
Teacher checkpoint list (end of block)
- Editable file present in {{code:08_promo}}
- {{code:08_ka3_promotional_document.pdf}} present in {{code:08_promo}} (separate from the editable file)
- Canva path only: {{code:08_ka3_promotional_document_canva_link}} also present
- Text + image + chart + CTA all visible
- Real project content (not lorem or decoration-only)
PDF export reminder (same paths already demonstrated and practised in the build lab — use only if your PDF is still missing)
- Word Online: {{btn:File}} → {{btn:Save as}} → {{btn:Download as PDF}} (if you see {{btn:Export}} instead of Save as, use Export → Download as PDF). Move into {{code:08_promo}} as {{code:08_ka3_promotional_document.pdf}}.
- Google Docs: {{menu:File -> Download -> PDF Document (.pdf)}}. Move into {{code:08_promo}} as {{code:08_ka3_promotional_document.pdf}}.
- PowerPoint Online: {{btn:File}} → {{btn:Save as}} → {{btn:Download as PDF}} (or Export → Download as PDF). Move into {{code:08_promo}} as {{code:08_ka3_promotional_document.pdf}}.
- Google Slides: {{menu:File -> Download -> PDF Document (.pdf)}}. Move into {{code:08_promo}} as {{code:08_ka3_promotional_document.pdf}}.
- Canva: Share or Download → PDF Print → save as {{code:08_ka3_promotional_document.pdf}} in {{code:08_promo}}, plus the canva link file.
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