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60 mins
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+75 XP
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KA3 Workshop Part 1: Designing the Promotional Document

Plan a promotional document by defining your audience, where they will see it, key message and required content. Study four main promo style patterns with callouts (plus an optional thumbnail pack) and one worked plan, then complete your KA3 Plan for the Something Real project.

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    1 - Introduction ~5 mins

    Today you will

    • look at a worked plan and four promo styles
    • plan a promo for your Something Real project
    • save your plan as {{code:08_ka3_plan_v1}}

    You are only planning today. You build the promo in the next lessons, and that is your Key Assignment piece.

    Warm-up

    Write one line naming your Something Real. Then think of the last poster or post that made you stop. What made you look?

    👇 Mark your steps as done as you complete them.

    +5 XP

    2 - Key Concepts ~6 mins

    Your promo can be a poster, flyer, carousel, thumbnail pack or screen display. A carousel is a swipe-through post. A thumbnail pack is a set of small matching pictures for a social post. Each needs text, graphics and an image.

    • Audience: the people you want to reach.
    • Place: where they already look.
    • Key message: one sentence a stranger gets quickly.
    • Must-haves: three things you cannot leave out.
    • Format: the piece that suits them.

    Example

    Parents at the club see the clubhouse board, so a poster suits them.

    👇 Mark your steps as done as you complete them.

    +10 XP

    3 - Study Styles and Walk a Sample KA3 Plan ~15 mins

    Aoife's plan

    Aoife sells phone cases in her GAA club colours.

    • Audience: club players and parents
    • Where: club Instagram
    • Message: Cases and stickers at the stall on Saturday
    • Must-haves: product photo, prices, stall time and place
    • Format: a 3-frame Instagram carousel

    Four styles

    A poster has a big headline and one photo.

    A carousel ends with when and where.

    A flyer has one offer and one image.

    A screen display has few words.

    +10 XP

    4 - Common Issues ~4 mins

    Common snags

    • My audience is "everyone". Name a real group you can picture, like parents at under-14 training.
    • My message is a paragraph. Cut it to one sentence a stranger reads in three seconds.
    • I want three main formats. Pick one main format and build around it.
    +10 XP

    5 - Portfolio Build: KA3 Plan ~20 mins

    Portfolio build

    Your goal: Plan your Something Real promo in {{code:08_ka3_plan_v1}}.
    Time: ~20 minutes
    Task: Watch your teacher open {{code:08_promo}} first, then:
    1. In {{code:08_promo}}, make a document called {{code:08_ka3_plan_v1}}.
    2. Add a table with 2 columns and 6 rows.
    3. Type the six headings from the box below into column 1.
    4. Fill in column 2 with your own answers.
    5. Check your answers are as sharp as Aoife's.
    Success criteria:
    • My audience is a real group, and I say where they will see it.
    • My key message is one short sentence.
    • I have three must-haves, and one is an image.
    • {{code:08_ka3_plan_v1}} is saved in {{code:08_promo}}.

    Type these six headings into column 1. The sentence starters can help you fill in column 2.

    1. Target audience
    2. Where they will see it
    3. Key message
    4. 3 must-haves
    5. Chosen format
    6. Why this format

    Sentence starters

    • Audience: People who… at…
    • Key message: [What] at [where], [when].
    • Why this format: They already look at… so a … will reach them.
    +15 XP
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