{{img:img_promo_poster_concept}}
Write one line naming your Something Real (product, event, service, or Work Experience / placement task). If you do not have one yet, pick a simple school or club example for today's plan only (for example a GAA fundraiser stall or a placement open evening). Keep that line beside you while you plan.
Think of the last promo that made you stop: a club poster, an Instagram post, a shop flyer, a school screen. What made you pause for even two seconds? Hold that answer while you plan your own piece.
Today you design the plan only for a promotional piece: who it is for, where they will see it, what it must say, and which format fits your Something Real project.
ICT2 KA3 asks for a promotional document that mixes graphics, text and images. It can be a poster, flyer, carousel, thumbnail pack or digital display. It does not lock you into one app or one paper size.
If you have no Project Portfolio open yet, your teacher will get you into it before the build.
Important: This plan supports ICT2 KA3. The promotional piece you build in the next lessons is the KA3 evidence. Today you only save {{code:08_ka3_plan_v1}} as planning evidence in your portfolio.
KA3 is about communication with a real audience. Get the plan right and the build in the next lessons becomes much easier.
| Concept | Why it matters | Example |
|---|---|---|
| KA3 format is flexible — any display piece that mixes graphics, text and at least one image can count | You pick the place your audience already looks, as long as the mix is still there | A club Instagram carousel, an A4 clubhouse poster, a school-screen slide, or a Centra counter flyer |
| Audience and place — who should act, and where they already look | A strong design aimed at the wrong people, or stuck in the wrong place, does no work | Parents at a GAA fundraiser see the clubhouse board and club WhatsApp, not a LinkedIn carousel |
| Key message — one clear sentence a stranger grasps in seconds | Promo pieces are scanned, not studied; clutter kills the action you want | "Custom club stickers and cases: stall open Sat 11–2 beside the tea hatch" |
| Must-haves — three things the piece cannot ship without | They keep the build honest and protect the text + graphics + image mix | 1) product photo 2) price band 3) where and when to buy |
| Format choice — the container that matches audience and place | Format follows audience; picking a trendy app is not a plan | Club Instagram before match day → 3-frame carousel; parents in the corridor → A4 poster |
Remember in one line: who, where, one sentence, three must-haves, one format.
Pair share (about 20 seconds): turn to a partner and name one place your promo could actually appear.
First read a full sample KA3 Plan, then glance at four main promo style patterns with short callouts (plus one optional extra). You are training your eye before you write your own plan.
{{img:img_ka3_plan_sample}}
Aoife sells custom phone cases and stickers tied to her local GAA club colours. She wants footfall at the club fundraiser stall this Saturday. Read her plan as a model for structure and sharpness, not as content to copy.
| Plan field | Aoife's answer |
|---|---|
| Target audience | Club players, parents and volunteers aged roughly 14–50 who already follow the club online or attend home matches |
| Where they will see it | Primary: club Instagram. Secondary later: one A4 poster on the clubhouse board |
| Key message | Custom club cases and stickers at the fundraiser stall, Saturday 11–2 beside the tea hatch |
| 3 must-haves | 1) Real product photo on a phone 2) Price band (€8 stickers / €15 cases) 3) Stall time and place |
| Chosen format | Instagram carousel (3 frames) as the KA3 primary piece |
| Why this format | Her buyers already scroll the club Instagram before match days; a dense letter would never reach them |
Notice what Aoife did not do: she did not pick five formats, she did not write a paragraph-long message, and she did not say "everyone who likes sport".
{{img:img_promo_poster_concept}}
1. Printed A4 poster (clubhouse or school noticeboard)
{{img:img_promo_carousel_concept}}
2. Instagram carousel (3–4 frames)
{{img:img_promo_flyer_concept}}
3. One-page flyer or leaflet (counter, kit bag, Work Experience venue)
{{img:img_promo_display_concept}}
4. Digital display graphic (school screen or community page share)
Optional fifth: thumbnail pack — a small set of matching stills (for example event title card, product shot, time/place card) for a school app, Teams post, or social grid. Same text + graphics + image mix, just bite-sized. Only choose this if it clearly fits where your audience looks.
| Issue | Solution |
|---|---|
| I wrote "everyone" or "people online" as my audience | Name a real group you can picture (for example first-year apprentices at your placement, parents at under-14 training, regulars at a local café). Then name the place or app they already use. |
| My key message is a whole paragraph | Cut it to one sentence a stranger could read in about three seconds. Put extra detail into the must-haves, not the hook. |
| I want a poster and a carousel and a flyer all as the main piece | Pick one primary format for KA3. You can note a secondary surface, but the plan and the build should centre on one piece that mixes text, graphics and images. |
| I am not sure my format still counts for KA3 | Check the SEC mix: graphics + text + images, made for display. A carousel, poster, flyer, thumbnail pack or digital screen graphic all work if that mix is there. |
Stuck on audience? Picture one person you would actually hand this to after training or at your placement — write for them first, not for the internet.
Coach tip: First drafts of audience and message are often too broad — that is normal. Sharpen them before you worry about layout.
Before you finish: compare your six answers to Aoife's table: same sharpness of audience, place and message, different project content.
Copy these six fields into your document (table column 1, or as headings). Fill column 2 / the lines under each heading with your own answers:
Sentence starters
Must-have ideas if you have no old files yet: a phone photo of the product or venue; a clear price or free/donate line; stall or event time and place; a contact line or QR you will add later; a simple club or school colour block as a graphic.
Remember: Save {{code:08_ka3_plan_v1}} in {{code:08_promo}}. Your teacher banks this as planning evidence. The built promo in the next lessons is the KA3 piece.
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