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60 mins
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KA3 Banking: Final Advertisement + Real-World Placement

You check your ad against the Lesson 78 brief, make final tweaks, write a real placement plan, and save the pack that banks M3 KA3.

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    1 - Getting Started ~5 mins

    You have spent three lessons building an advertisement for a real school or community scenario. Today you finish the job.

    You will check the polished version against the brief you wrote in Lesson 78, make any last changes, write a short placement plan for where it would actually go, and put the finished ad, your design trail and the placement plan together as the pack that banks M3 KA3.

    If your Lesson 78 brief or Lesson 81 polished version is missing, reconstruct scenario, audience and call to action from memory in the pack fields first, polish what you have, and flag your teacher before Make the Final Pack ends.

    2 - The Brief Check ~10 mins

    Before you touch the design, hold the finished ad beside the brief you wrote. Check three things only:

    • Scenario: does the ad still sell the same event or offer?
    • Audience: would that audience recognise themselves in the words and images?
    • Call to action: is the next step obvious and large enough to act on?

    Worked brief check (school show poster): Scenario: Friday night school show. Audience: families. Call to action: buy tickets at the office. The poster has a strong hook and a clear date, but the ticket line is tiny at the bottom. Fix: enlarge the call to action and put the office hours under it. Placement plan: corridor noticeboard outside the canteen; print A3; add a QR only if the office can handle phone bookings.

    Note any mismatch on scenario, audience or call to action. Hold those notes for the Brief-check notes field in the Final Pack next: they drive the final tweaks.

    3 - Make the Final Pack ~25 mins

    You bank M3 KA3 when you finish both of these:

    1. The composer below starts empty: rebuild your polished ad in it, making the changes your brief check asked for as you go. A video, podcast ad or carousel is finished on your own phone or on paper instead.
    2. Fill the M3 KA3 Final Pack template beside it (scenario, audience, call to action, brief-check notes, design trail, placement plan).

    Bankable minimum: final ad + brief-check notes + design trail (your Lesson 78 brief and the design files from Lessons 79 to 81, listed) + realistic placement plan. Photo or other proof of actual placement is extension evidence if you placed it; it is not required to bank.

    Spend the first stretch on the ad tweaks, then fill the pack fields. For the design trail, list exact filenames if you have them; if not, name the Portfolio folder that holds them.

    Save the finished ad and this written pack into your Communication Portfolio as m3_ka3_final_<your-initials>, with the earlier design files listed or kept in the same folder.

    Final advertisement

    4 - Hold the Pack Up ~12 mins

    Read your own final pack against the criteria below. Anything below the top level needs a specific comment. Name the one change you would still make if you had ten more minutes.

    Check the pack against the brief and KA3

    5 - Think About It ~3 mins

    Talk this through with the person beside you, or sit with it for a minute:

    • If this advertisement went up tomorrow morning, would the right people know what to do?
    • What is one thing you now notice in ads around the school that you would have missed three weeks ago?

    The longer thinking goes in your Reflective Journal, not on this page.

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