Earlier in this unit you looked at real advertisements and named the techniques they use. You know the idea: ads make deliberate choices to get someone to act. Today the work turns the other way: you pick something real that needs an advertisement.
By the end of this lesson you will have a KA3 Scenario Brief (prep) with four parts (scenario, audience, call to action, medium) plus one line on why that medium reaches that audience. This plan feeds the advertisement you design next; it is not the bankable KA3 piece yet.
A strong KA3 prep brief has four parts, plus one line on why the medium fits. Miss a part and the advertisement has nowhere to land.
| Term | What it means | Real example |
|---|---|---|
| Real-life scenario | Already exists in your school or community; not invented | A GAA blitz short of volunteers next Saturday |
| Audience | A specific group with a place or time, not everyone | Parents at Friday open evening, 6 to 8 pm |
| Call to action | What they should do, where, and by when | Sign the volunteer sheet outside PE by Thursday lunch |
| Medium | The form that reaches them where they are (poster, flyer, social carousel, short video, podcast ad) | A corridor poster by the PE hall |
Scenario: The Transition Year enterprise stall needs customers at Friday's open evening.
Audience: Parents and guardians walking the hall between 6 and 8 pm, plus students who might bring them.
Call to action: Stop at the stall opposite the PE hall and try a free sample before 7.30 pm.
Medium: A freestanding A3 poster at the hall entrance, because parents walk past that spot and need a message they can read at a glance.
What makes it real: the stall is booked, the evening is fixed, and there is a place and time to act. A weak brief invents a product nobody is selling, or ends with "find out more" and no next step.
What you are making
A working draft of your KA3 Scenario Brief (prep): a short written communication plan for a real school or community scenario you can advertise.
What to cover
Write the four parts: the scenario, the audience, the call to action, and the medium (poster, printed flyer, social carousel, short video or podcast ad). Add one line on why that medium reaches that audience. Posters and flyers are made in the next lessons' design tool; make a video, podcast ad or carousel on your phone or on paper.
Length
Aim for 80 to 150 words in total. This is a short plan, not four one-word answers.
How to work
Draft, mark anything weak, then redraft with the first version still beside you. Keep this draft open on the page. You will tighten one line after Hold It Up, then file the final version at the end of the lesson.
If you run out of time
Finish the draft for homework and file it before the next lesson (the Portfolio filename is in What You Covered).
Work each card and choose what you would do. Then test your own brief the same way: is it real, is the audience sharp, does the call to action move someone, does the medium fit?
After the cards, open your draft brief, change the weakest line (a real date or owner, a sharper audience, a call to action with place and time, or the line on why the medium fits), and note the line before and after in the box below.
Talk this through with the person beside you, or sit with it for a minute:
If your advertisement appeared tomorrow morning, where would your audience actually see it first, and what one line of your brief would you tighten before you start designing?
The longer thinking can go in your Reflective Journal after class.
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