Today’s job is plain: finish Channels 2 and 3, weigh all three coverages, and draft a working side-by-side comparison. Open your Event Brief from Lesson 71, your Channel 1 notes from last lesson and your Comparison Rubric Template now, so the three channels can talk to each other on the page.
By the end you will have KA2 Working Pack Part 2, ready to polish next lesson.
A contrast-point is one difference you can prove across channels. A treatment is how each channel handles the same event. Side-by-side work means you stop listing and start comparing: your pack only works if the three channels talk to each other on the page.
Same invented event (Kilbride Quay Road cycle lane opens three months late):
A. Morning radio (about 25 seconds): "Kilbride's Quay Road cycle lane opened this morning, three months behind schedule. The council says it will make the river route safer for school traffic. Traders on the quay say they were not properly consulted. More after the break."
B. Local paper website: Leads on the delay, names transport officer Niamh Byrne (drainage works; safer route to school) and café owner Tomasz Lewandowski ("We were shown a map once. That was the consultation."). Council claims twelve business meetings. Route detail: bridge to leisure centre, one-way southbound. Shop owners fear lost parking will cut trade.
C. Short social video caption: "They finally opened the cycle lane nobody asked for. Three months late. Parking gone. My da's shop already quieter. Share if you're sick of the council deciding for us."
Model contrast-point: Who gets a name. B names a council officer and a shop owner. A names nobody. C says "my da" but not the shop. That choice changes how solid the story feels to a reader who was not there. Use that eye on your own Channels 2 and 3 next.
Before the timer starts, open both coverages so you are not hunting links mid-block. These notes exist so your draft compares treatments, not three retellings: what is different when you put the channels next to each other?
Open Channel 2 and Channel 3 from your KA2 Event Brief. For each channel, start with an evidence line (the headline, the link or the date and source, and where your screenshot or clipping is saved), then write short evidenced bullets on the same five criteria as Channel 1: target audience, facts highlighted, omissions, tone and framing. Bullets are fine; the word guide is for both channels together.
Then fill the Channel 2 and 3 columns of your Comparison Rubric Template: topic, purpose and audience. Press Copy for my portfolio and save these notes beside your draft as m3_l73_ka2_ch2_ch3_notes_<your-initials>: they feed the weigh and the draft, and they belong in your pack.
Now put your real three channels on the table and ask what is different when they sit side by side. Add three options (your three channels), fill a short note in each cell, rate them, then try changing a weight and watch which channel comes out ahead. Cell notes name a treatment detail (who is quoted, what is missing), not the event plot.
The comparator does not save. Write the result in the box below (leader, usefulness, first and second check); press Copy for my portfolio first if you want to keep the grid too. If time is short: set one weight change, answer the two prompts, and move on.
This is your Portfolio piece. Draft the working side-by-side comparison for KA2 Working Pack Part 2: use full rubric data for all three channels, and write contrast-points, not three separate summaries. One strong working pass today; polish comes next lesson.
The draft can run from Channel 1–3 notes alone if the weigh is incomplete; the weigh only strengthens the final ‘which channel best served its audience’ sentence. Press Copy for my portfolio and save the finished draft in your Communication Portfolio as m3_l73_ka2_working_pack_p2_<your-initials>.
You're previewing this lesson. Get full access to this lesson and hundreds more — each one ready to teach, with interactive activities, printable resources and pupil progress tracking built in.