You already have a first-version advertisement (the draft from last lesson). Today you revise it on purpose: a stronger hook, a clearer message, cleaner hierarchy, and a call to action nobody can miss.
If you do not have that first version yet, sketch a quick one from your audience and call-to-action brief (Lesson 78) in the first five minutes: one hook line, three body facts and one CTA. Then revise it with everyone else.
The minimum you leave with is a polished design plus three change-log lines in your Communication Portfolio. That pack is the KA3 evidence next lesson will bank; today is make and log only.
Revision is not starting again. It is fixing the places where the first version leaks attention.
| Term | What it means for you | What it looks like |
|---|---|---|
| Revision: changing a draft on purpose so the reader gets it faster | You keep what works and move what does not | Swapping a vague title for one concrete promise |
| Visual hierarchy: the order the eye hits text and image | Hook first, offer next, details last, CTA easy to find | A big date above a smaller ticket price |
| Change log: a short note of what changed and why | Proof you edited, not just reprinted | "Cut three body lines so the CTA sits higher" |
Worked example (invented school fundraiser poster)
First version: Come to the show. There is a show on Friday in the hall. Tickets are available. It will be good. Everyone should come. Starts at 7. More info at the office.
Polished version: One night. One hall. Your year on that stage. Friday 7pm, school hall. €5 on the door. All money to the kit fund. Tickets at the office by Thursday.
What moved: the hook now earns a second look, the body holds only the facts a reader needs, and the CTA is a clear next step. That is the standard for your polish today.
Open your first-version advertisement (last lesson) and your audience and call-to-action brief (Lesson 78) beside you. If the first version is missing, build a minimum draft from that brief first: one hook line, three body facts, one CTA. If the brief is missing too, write audience and CTA in one line each from memory, then keep going.
Rebuild the advertisement in the composer as your polished version. Use the revision moves in the brief: stronger hook, clearer body, cleaner hierarchy, CTA you cannot miss. Use the full make window on the design itself. The polished ad in your Communication Portfolio is the point of today. Log the three changes at the end, not as you go. A video, podcast ad or carousel is polished on your own phone or on paper instead.
When the design is done, write your three change-log lines in the box under this step, then copy design plus log into your Portfolio as one pack: m3_l81_ka3_polished_<your-initials> (a single document or slide holding the design image or screenshot and the three change-log lines together).
Your polished version and change log already sit in the Portfolio as KA3 evidence. This rubric is a quick pre-bank check so you can name one optional fix before next lesson.
Read the polished advertisement once the way a stranger would, from across a corridor, not from your own memory. Rate all five rows. Write a specific comment only on rows below Strong. Then name ONE priority fix in the box under this step.
Talk this through with the person beside you (or note it for your journal later):
You're previewing this lesson. Get full access to this lesson and hundreds more — each one ready to teach, with interactive activities, printable resources and pupil progress tracking built in.