Intermediate
60 mins
Teacher/Student led
+70 XP
Pupils work on their own device

Advertisement Design Workshop, Part 2 (KA3: drafting)

Create the first version of your noticeboard advertisement from your plan. Design it to catch attention at a glance and describe it in words the way a poster question asks. Keep it rough as it is meant to be improved later.

Teacher Class Feed

Load previous activity

    1 - Getting Started ~5 mins

    You already planned the advertisement: hook, body, call to action, and the techniques you want to use. Today you make the first version: for most of you, a noticeboard poster that works at a glance.

    A first version is meant to be rough enough to change, not perfect. You will design it on the page, then describe it in words the way a poster question asks. Today's pack is draft evidence toward KA3; you polish it next lesson.

    Have your scenario brief and design plan beside you.

    No brief or plan? Use this fallback so you can start drafting straight away:

    • Scenario: Your school is running a free Friday after-school study club in the library, open to all years, starting next week.
    • Audience: students walking the corridor between classes.
    • Hook: one bold line that stops a walker.
    • Offer: what the club is and when it runs.
    • Call to action: where to sign up (for example, the library desk by Thursday).

    2 - The Brief ~10 mins

    A strong first version already does three jobs: it catches attention, it says what is on offer, and it tells the audience what to do next. It is still allowed to be rough. Today that form is a noticeboard poster built for glance from a few metres away.

    Glance checklist:

    • Huge title that reads from across a corridor
    • Short body with the offer or message
    • One image that carries the mood
    • Clear call to action at the bottom

    Other media ask for different things: a social carousel has to earn the swipe on every card, a short video needs its hook in the first three seconds, and a podcast ad is a script written to be heard.

    Worked example (invented school event): Huge title Own the Stage; one photo of empty hall seats under a single spotlight; short body with date, hall and free entry; bottom line Sign up by Wednesday outside the office. It would land from across a corridor even if the spacing is still uneven. That is a first version worth making.

    3 - Make It ~25 mins

    Design the first version of your noticeboard advertisement in the composer from your scenario brief and design plan (or from the fallback). Use a headline, short body text, one image, and a clear call to action. Work in portrait so the shape matches a corridor noticeboard.

    Pictures come from the composer's own library; there is no upload. Check the licence on every picture you place and credit any that ask for it.

    Making a short video, podcast ad or social carousel? The composer makes still designs only, so make your first version on your own phone, or on paper and marker, and say where it is on the note below.

    When the draft is done, save or export it from the composer (screenshot if you need a backup). File the short portfolio note below. On the note write where the visual lives in plain language, for example platform composer, Downloads, or Photos, and the filename m3_l80_ad_first_<your-initials>.

    Your advertisement first version

    4 - Hold It Up ~12 mins

    Take the first-version poster you just made and put it into words. Write as if the examiner cannot see your design. This practises the poster-description skill the SEC written examination asks for. If your advertisement is a video, podcast ad or carousel, describe the poster version of it.

    Aim for a solid paragraph that covers what hits the eye first and what the reader should do next. The prompts in the tool are there if you want them; this is practice on today's draft, not a scored exam.

    Describe your advertisement as a poster

    5 - Think About It ~3 mins

    Talk this through with the person beside you, or sit with it quietly:

    • If someone only had two seconds with your first version, what would they take away?
    • Which one part will you change first next lesson, and why that part?

    If a longer thought sticks, put it in your Reflective Journal in your own time.

    123learn · Online learning platform

    Unlock the full learning experience

    You're previewing this lesson. Get full access to this lesson and hundreds more — each one ready to teach, with interactive activities, printable resources and pupil progress tracking built in.

    Hundreds of curriculum-aligned lessons
    Interactive activities in every lesson
    Printable resources & progress tracking
    Copyright Notice
    This lesson is copyright of Coding Ireland 2017 - 2025. Unauthorised use, copying or distribution is not allowed.
    🍪 Our website uses cookies to make your browsing experience better. By using our website you agree to our use of cookies. Learn more