Today you plan a real school advertisement. Use your scenario brief. If you do not have one yet, plan this stand-in today: a free Friday after-school study club in the library, open to all years, for students walking the corridor, who sign up at the library desk by Thursday. Catch up your real scenario with your teacher before the draft lesson.
You do not make the finished advertisement yet. A strong plan names three jobs: the hook that stops the eye, the body that carries the offer, and the CTA (call to action) that tells people what to do next. By the end you will have a labelled design plan in your Communication Portfolio as the working brief for the next draft lesson.
Every advertisement has three jobs. Name them before you design anything.
| Term | What it means for you | Real example |
|---|---|---|
| Hook: the first thing that stops someone looking past your advertisement. | Your opening line or image has one job: earn the next second of attention. | A three-word corridor poster line that makes you slow down. |
| Body: the middle that carries the offer, the details, or the reason to care. | Name the event, the date, the place, and who it helps, without burying the point. | Four short lines under a headline that answer what, when and why. |
| CTA (call to action): the clear next step you want the audience to take. | Tell them exactly what to do, and make it doable today. | Tickets at the office, €5, before Friday. |
Worked plan (invented school fundraiser night):
Weak plan (same night, same corridor):
Nobody stops. Nobody knows what to do next. That is why the three labels matter.
Build your design plan on the canvas. Use your scenario brief: audience, call to action, and chosen medium. If you do not have one yet, plan the study-club stand-in from Getting Started.
Place a hook that stops the eye, body text that carries the offer, and a CTA that names the next step. Note which advertising techniques you are using and why they suit this audience.
Pictures come from the composer's own library; you cannot upload your own. Each one shows its licence: if it needs a credit, put the credit on the plan.
The canvas keeps your layout on this page, but the typed labelled plan in the box under it is what you file. Save or export it as m3_l79_design_plan_<your-initials>.txt into your Communication Portfolio. That is the file your teacher verifies.
Making a short video, podcast ad or social carousel? Plan it the same way in the box. The canvas makes still designs only, so use it for your opening frame, or skip it for a podcast ad.
Read your own design plan once, then work down the list. Anything below the top level needs a specific comment. At the end, name the one change you will make before the next draft lesson.
Talk this through with the person beside you, or sit with it for a minute:
The longer thinking can go in your Reflective Journal later if you want it there.
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