Digital Media
Beginner
50 mins
Teacher/Student led
+60 XP
What you need:
Chromebook/Laptop/PC or iPad/Tablet

News, Opinion, Advertising and Content

Learn to spot the difference between news reporting, opinion pieces, sponsored content and social posts on modern news websites. Audit a real Irish news homepage you actually read.

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    1 - Getting Started

    Welcome to your first lesson. Today you'll look at something you already do every day: read the news on your phone, tablet or laptop.

    Here's a question to start you thinking. Picture the homepage of a news site you usually visit. If you scrolled to the very top right now, would every item on that page be a news story? Or would some of it be opinion, some paid advertising, and some social media posts dressed up to look like news?

    By the end of this lesson, you'll be able to tell them apart with confidence, and you'll have audited a real Irish news front page yourself.

    2 - Key Terms

    Modern news websites mix lots of different things on a single page. Knowing the labels makes it easier to read carefully. Here are four terms you'll meet in every news site you visit.

    TermWhat it means for youExample
    Journalism: the work of finding facts, checking them, and reporting them in a way that can be held to account.When you read journalism, there is a named reporter, named sources, and a process behind it. Mistakes are corrected publicly.A reporter ringing a hospital, a council and a named person before publishing a story
    Op-ed: an opinion piece written by a named author, sharing a point of view rather than reporting facts.You can read it, agree, or disagree, but don't treat it as news. It's one person's argument.A columnist arguing for or against a government decision
    Advertorial: a paid piece laid out to look like a news article. The publisher has been paid to run it.Look for the small label: 'Sponsored', 'Promoted', 'Partner Content' or 'Advertisement Feature'.A travel feature paid for by a tourism board, marked 'Sponsored'
    Byline: the line at the top of an article naming who wrote it.A clear byline lets you check the author's other work. No byline is worth a second look.'By Mary Kelly, Political Correspondent'

    Two extra words worth knowing while we're here:

    • Dateline: the place and date a story was filed from (for example, 'Dublin, Tuesday'). Useful for spotting old stories being reshared as if new.
    • Correction: a public note added when a story got something wrong. Good news outlets correct openly. It's a sign of trust, not a sign of weakness.

    3 - Explore and Apply

    Now you'll do the practical work. First, you'll watch a short walk-through of an example front page so you can see how to spot each type of content. Then you'll audit a real Irish news front page that you choose yourself.

    You can pause at any time and come back. There are no right or wrong answers, just careful looking.

    4 - Think About It

    Take a quiet moment with these questions. You don't need to type anything. Just sit with each one for a few seconds.

    5 - Go Further

    If you want to push a little further, here are two short challenges. Both are optional, and you can try them in your own time after the lesson.

    1. The byline check. Pick one news story from your audit. Find the reporter's name. On most sites, the reporter's name is a link that opens their profile page. Have a look at two or three other stories they have written. What kind of stories does this reporter usually cover? This is one of the simplest ways to build trust in a source over time.
    2. The corrections page. Most reputable news sites have a corrections or clarifications page, often linked at the very bottom. See if you can find it on the site you audited. A clear, public corrections page is a quiet sign of a trustworthy outlet. No corrections page at all is worth noting.

    You don't need to do both. Pick whichever you find more interesting.

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