
Two documents can say exactly the same thing and land completely differently. One gets read, taken seriously, and acted on; the other gets skimmed in ten seconds and forgotten. Today you'll learn the design moves that make the difference, and apply them to the proposal you wrote last week, so your Something Real stops looking like homework and starts looking like something a parent, teacher, or committee would actually back.
Picture two posters on a notice board in your school: one for a TY bake sale, one for a club relaunch. Both have the same amount of text. One catches your eye and you stop to read; the other you walk past. What did the good one probably do that the other didn't? (No writing, just hold the answer in your head. We're about to name those exact moves.)
Design isn't decoration. Every move in this table exists to make your reader's job easier, so they actually get to the idea you're pitching.
| Concept | Why it matters | Example |
|---|---|---|
| Page layout — margins, orientation (portrait/landscape), and paper size | Margins decide how much room your content has. Too wide wastes space; too narrow looks cramped. | A one-page proposal with a small image reads better in portrait with narrow margins so everything fits above the page break |
| Header and footer — small repeated blocks at the top and bottom of every page | Puts your project title, name, and page number on every page — so a reader who picks up page 2 still knows what they're holding. | A header reading "TY Gaeltacht Trip Proposal — Aoife Ní Chonaill" with "Page 1 of 2" in the footer |
| Images — photos, icons, or shapes placed inside a document | A relevant image gives the reader something to anchor on and breaks up walls of text; an irrelevant one distracts. | A photo of the Cliffs of Moher in a proposal for a Geography field trip, so the reader pictures the destination immediately |
| Tables — a grid of rows and columns for structured information | Two columns read ten times faster than the same numbers buried inside a paragraph. | A budget table: rows for Venue, Printing, Food; columns for Estimated cost and Actual cost |
| Bullet and numbered lists — short items stacked on their own lines | Readers scan lists; they skip dense prose. Numbered implies order (steps); bulleted does not (items). | A bulleted "What we need" list; a numbered "What happens on the day" list in order |
| Print preview — the view that shows what the document will look like when printed or submitted | Catches problems you don't see while editing: broken page breaks, orphaned headings, images that wrapped text badly. | — |
Every technique above only helps if it genuinely makes the document easier to read. Four fonts, three images, a rainbow of colours, and a table for everything is worse than a plain document. The rule: add a design move only if you can answer "what does the reader get from this?" in one sentence.
You'll make a duplicate of your earlier proposal draft, rename it {{code:04_polished_proposal}}, and apply design techniques to it. The original draft stays untouched so the before/after comparison lands in your portfolio.
After the Core 4, keep going into the Polish 3: a table, a bullet list where one belongs, and a print preview check. If you run out of time here, don't stress — you'll continue straight into Independent Practice and finish there.
| Issue | Solution |
|---|---|
| My image is huge and has pushed all the text onto page 2 | Click the image once, then drag a corner handle inward (not a side handle, which distorts it). Aim for about the width of two or three lines of text sitting beside it. |
| The header appears on every page but I only want it on page 1 | Word Online: click inside the header so the Header & Footer tab appears, then tick {{btn:Different first page}}. The header on page 1 is now independent — leave the page 2 header empty. Google Docs: click inside the header, then click the {{btn:Options}} button that appears at the right of the header, choose {{menu:Options -> Header format}}, tick {{btn:Different first page}}, and click {{btn:Apply}}. Now the page 1 header is separate — leave the header on page 2 onwards empty. |
| My table columns are different widths and it looks messy | Click anywhere in the table, then use the Table menu / Table Tools and look for {{btn:Distribute columns evenly}}. You can also drag the column borders manually. |
| Print preview shows a heading alone at the bottom of page 1 with its content starting on page 2 | Click just before the heading and press {{kbd:Ctrl+Enter}} (Windows/Chromebook) or {{kbd:Cmd+Enter}} (Mac) to force a page break, so the heading and its content stay together. |