This course introduces foundational business and enterprise concepts through interactive lessons on entrepreneurship, idea generation, customer analysis, business models, financial literacy, marketing, teamwork, ethics, and pitching. Using Irish examples like Stripe, participants engage in discussions, quizzes, and reflections to apply key principles in real-world contexts.
Read more

Explore the Course

Click any lesson with to preview it

This module introduces foundational concepts of business and enterprise through interactive exploration of Irish examples such as Supermac's and Ryanair. Participants engage in discussions, matching activities, quizzes, and vocabulary exercises to understand key ideas and their practical applications. It further examines the entrepreneurial mindset, emphasising traits like resilience and creativity, while guiding personal reflection and action planning for real-world challenges.

Introduction to Business & Enterprise Quiz
The Entrepreneurial Mindset Quiz

This module equips learners with essential skills for entrepreneurial success. It covers generating innovative business ideas through market analysis and brainstorming, understanding customer needs and engagement strategies, exploring business models and value creation with real-world examples, and building basic financial literacy for budgeting and informed decision-making.

Idea Generation and Customer Understanding
Generating Business Ideas Quiz
Understanding Your Customer Quiz
Business Models and Financials
Business Models & Value Quiz
Basic Financial Literacy Quiz

This module examines the foundational elements of launching and scaling ventures with societal impact. Participants explore marketing principles, including consumer behaviour and strategy development; teamwork and communication skills for collaborative problem-solving; ethical considerations in social enterprises; and reflective practices through peer feedback on pitches, fostering balanced growth and purpose-driven outcomes.

Marketing and Teamwork
Marketing Fundamentals Quiz
Teamwork & Communication Quiz
Social Impact and Pitching
Social Enterprise & Ethics Quiz
Pitch Day & Reflection Quiz

This module introduces foundational concepts of business and enterprise through interactive exploration of Irish examples such as Supermac's and Ryanair. Participants engage in discussions, matching activities, quizzes, and vocabulary exercises to understand key ideas and their practical applications. It further examines the entrepreneurial mindset, emphasising traits like resilience and creativity, while guiding personal reflection and action planning for real-world challenges.

Introduction to Business & Enterprise Quiz
The Entrepreneurial Mindset Quiz

This module equips learners with essential skills for entrepreneurial success. It covers generating innovative business ideas through market analysis and brainstorming, understanding customer needs and engagement strategies, exploring business models and value creation with real-world examples, and building basic financial literacy for budgeting and informed decision-making.

Idea Generation and Customer Understanding
Generating Business Ideas Quiz
Understanding Your Customer Quiz
Business Models and Financials
Business Models & Value Quiz
Basic Financial Literacy Quiz

This module examines the foundational elements of launching and scaling ventures with societal impact. Participants explore marketing principles, including consumer behaviour and strategy development; teamwork and communication skills for collaborative problem-solving; ethical considerations in social enterprises; and reflective practices through peer feedback on pitches, fostering balanced growth and purpose-driven outcomes.

Marketing and Teamwork
Marketing Fundamentals Quiz
Teamwork & Communication Quiz
Social Impact and Pitching
Social Enterprise & Ethics Quiz
Pitch Day & Reflection Quiz

Curriculum Mapping

See exactly how this course maps to official curriculum specifications

Curriculum Area
Outcomes
Personal Growth
P.1 P.2 P.3 P.4 P.5 P.6 P.7 P.8 P.9 P.10 P.11
Being a Learner
B.1 B.2 B.3 B.4 B.5 B.6 B.7 B.8 B.9 B.10 B.11 B.12
Civic and Community Engagement
C.1 C.2 C.3 C.4 C.5 C.6 C.7 C.8 C.9 C.10 C.11
Career Exploration
C.1 C.2 C.3 C.4 C.5 C.6 C.7 C.8
Components
C.1 C.2 C.3 C.4 C.5

The curriculum does not include official reference codes for individual learning outcomes, so we have assigned a code scheme to make it easier to identify and track coverage.

What Students Will Learn

Learning Goals

  1. Understand fundamental concepts of business and enterprise through real-world Irish examples.
  2. Develop an entrepreneurial mindset by cultivating resilience, creativity, and opportunity recognition.
  3. Generate and evaluate innovative business ideas based on market needs and feasibility.
  4. Acquire skills in customer analysis, financial literacy, marketing, and ethical business practices.
  5. Enhance teamwork, communication, and reflective abilities for effective enterprise pitches.

Learning Outcomes

  1. Define and apply key business and enterprise vocabulary using Irish examples such as Supermac's and Ryanair.
  2. Demonstrate entrepreneurial traits like resilience and creativity by developing a personal action plan.
  3. Generate and evaluate feasible business ideas through structured brainstorming and market needs analysis.
  4. Analyse customer needs and preferences to create targeted engagement strategies.
  5. Construct basic business models, financial plans, and marketing pitches while reflecting on ethical considerations.

What You'll Need

Student Devices

Students will need one of these devices. Students can share in groups of 2-3 if necessary.

Chromebook/Laptop/PC
Chromebook/Laptop/PC
iPad/Tablet
iPad/Tablet

Build a full TY year around Enterprise and Business Basics

This module is one of 7 Transition Year modules you can combine into a complete Year-Long TY Digital Skills Programme, shaped around your timetable and the students in front of you.

Run the same pathway for every student, or set different pathways for different groups. Students also get access to the modules they're not doing in class, which is ideal for the keen ones who finish early or want to explore further on their own time.

Prefer a deeper tech focus? Swap in Advanced Coding or Robotics and Automation. Each module is 10 lessons of 40-60 minutes, leaving room for school events, mid-terms and everything else TY throws at you.

Why TY coordinators choose it
One decision, a year's content
No more stitching resources together every term.
Flexible per class, per student
Run different pathways side by side.
Certificates after each module
Great for TY portfolios, open days and reports home.
Sets students up for Senior Cycle
Broad exposure so they choose subjects with confidence.
Sample Year Plan
ICT + Coding focus
  • Computer Skills
    Gets everyone on a level footing
  • Introduction to Coding
    Real, working projects from week one
  • Exploring Digital Media
    Video, design and storytelling
  • Exploring Artificial Intelligence
    The topic your students keep asking about
  • Enterprise and Business Basics
    A pitch-and-launch project to close out the year

Ready to bring this course to your school?

Get in touch to discuss pricing and ordering for your school.

Ready to get started?
Pricing & Ordering Contact Us
🍪 Our website uses cookies to make your browsing experience better. By using our website you agree to our use of cookies. Learn more